Promotional Ad
Anrealage
Overview
Kunihiko Morinaga, the designer behind “ANREALAGE,” is a combination of the words “REAL, UNREAL, and AGE.”
ANREALAGE, dedicated to creating real clothes with ultimate dimensions and unique elements, adheres to a “God in the details” mantra. This meticulous attention influences everything from fabrics and patterns to runway shows and flagship store designs, which change each season.
Promotional Ad
The "Low Resolution" collection features exaggerated pixelated images on modern silhouettes, embodying Anrealage's mantra, "God is in the details." This video advertisement starts with Tokyo street scenes that pixelate into the dress print, compelling viewers to look more closely.